The Challenge

Zellify, a quiz and funnel creation platform, required support establishing its first analytics framework prior to launch. The team needed clear definition of product success metrics across the user funnel, a measurement plan tracking progression from signup through funnel creation to payment, a connection between PostHog tracking and actionable business questions, and foundational dashboards for post-launch iteration.

What We Did

KPI Design and Growth Framework: Adasight mapped the user journey, identified inflection points, and developed a KPI tree aligned with activation, engagement, and monetization phases.

PostHog Tracking Plan and Validation: Created a structured tracking plan for key events including account creation, funnel edits, launches, A/B tests, and payment connections, then validated data accuracy.

Data Use Case Definition: Collaborated with the team to define core product questions addressing funnel drop-off, A/B testing adoption, and payment connection success.

Dashboard Creation: Built real-time PostHog dashboards answering priority questions about user flows and engagement.

The Results

Zellify launched with confidence, equipped with a KPI tree aligned to their product-led growth strategy, a validated PostHog tracking plan, dashboards answering core product and growth questions, and a self-serve analytics foundation enabling the team to iterate independently from day one.