Analytics & Experimentation
Insights

How to Find Your North Star Metric (With Examples)

Your North Star Metric is the single number that best captures the value you deliver to customers. Here's how to find the right one for your product.

A/B Testing: The Complete Guide for Product and Growth Teams

Everything you need to run statistically valid A/B tests — from hypothesis formation to interpreting results correctly. Stop making these common mistakes.

What Is Product Analytics? A Practical Guide for Growth Teams

Product analytics is how high-growth teams understand user behaviour, measure what works, and make faster, better decisions. Here's everything you need to know.

The Experimenter’s Calculator by Simon Jackson | Smarter A/B Testing for Growth Teams

Discover The Experimenter’s Calculator, a free tool by Simon Jackson (ex-Meta, Canva, Booking.com) that helps startups and scaleups run smarter A/B tests. Simpl

Statsig Joins OpenAI: What This Means for the Future of Experimentation

Statsig Joins OpenAI: What This Means for the Future of Experimentation

Adasight x Project Europe: Building Data Foundations for Startup Growth

Adasight partners with Project Europe to launch a 4-week Data Analytics Foundations program for early-stage startups. Learn how Zellify and other portfolio comp

A Comprehensive Guide to Implementing Amplitude Analytics on Webflow

Master implementing Amplitude Analytics on Webflow with our comprehensive guide. Boost your site's insights and decision-making capabilities.

AI-GrowthOps: The New Model for Scaling Smarter

AI-GrowthOps blends analytics, experimentation, and automation into a single growth operating system. Here's what it means, why it matters, and how teams are us

Amplitude vs Adobe Analytics: Which is Better?

Compare Amplitude vs Adobe Analytics to find out which analytics tool is better for your business. Learn about their features, benefits, and use cases.

Conducting a Data Audit for Startups: Ensuring Integrity and Actionability

Conducting a Data Audit for Startups is essential for growth. Learn how to assess data integrity, fix quality issues, and align analytics with your startup goal

Creating Custom Channel Grouping in GA4

Unlock the power of GA4 with a comprehensive guide to creating custom channel groupings. Boost your analytics with practical examples.

How to Build a Single Source of Truth for Product Data

Stop arguing about numbers. Learn how to build a real single source of truth for product data, from event hygiene to metric governance to identity stitching.

How to Implement Amplitude Experiment with GTM

Amplitude is a digital analytics platform that helps businesses to understand user behavior and to optimize their products accordingly.

How to Use Amplitude AI Dashboard Agents: Step-by-Step Setup Guide

Learn how to set up Amplitude AI Dashboard Agents properly to get actionable insights, not generic summaries. Includes context templates, setup checklist, and c

Why Teams Migrate from PostHog to Mixpanel or Amplitude in 2026

PostHog works for early-stage teams, but as you scale, metric chaos and manual work pile up. Learn why teams switch to Mixpanel or Amplitude, and how to migrate

How Amplitude Helps Increase Product Retention?

Learn how product analytics tools like Amplitude increase product retention. Explore Amplitude features for retention and their usage.

Amplitude vs. Heap: Comparing Product Analytics Tools

Compare Amplitude vs. Heap Analytics Tools to understand their features & differences, helping you choose the best fit for your business needs.

Amplitude vs Tableau: A Comprehensive Guide

Compare Amplitude vs Adobe Analytics to determine which analytics tool is better for your business. Learn about their features, benefits, and use cases.

Amplitude Web Experiment vs. Feature Experiment: What’s the Difference? (And Which One Do You Actually Need?)

Amplitude Web Experiment vs. Feature Experiment: What’s the Difference? (And Which One Do You Actually Need?)

How to do Amplitude HubSpot Integration

Master the Amplitude and HubSpot integration with our essential guide. Enhance your marketing and analytics strategy for optimal results.

Feature Analysis in Amplitude: Boost User Retention Today

Enhance user retention with Amplitude's feature analysis: track engagement, optimize features, and uncover insights for product success.

How to Master Amplitude Braze Integration for Success

Learn the step-by-step process of amplitude braze integration to enhance your braze platform. Improve your marketing strategies with seamless integration.

How to Separate Paid vs Unpaid Users in Amplitude?

Differentiating between paid and unpaid users is more than a segmentation task—it’s about finding deeper insights to understand user behavior and eventually dri

Amplitude AI Agents: Smarter Product Decisions in 2025

Learn how Amplitude AI Agents empower product teams in 2025 to make smarter, faster, data-driven decisions with AI-powered insights.

Martech Stack Audit Generator

Instantly audit your Martech stack, spot tool overlaps, and discover what to keep or cut with our free Martech Generator. Try it in under 10 minutes.

The Hidden Cost of Poor Marketing Analytics: Budget, Time, and Credibility

Discover the top 10 Martech mistakes costing your company time, budget, and credibility—and how to fix them with better marketing analytics.

Top 10 Issues When Using the Amplitude SDK

Encountering problems with Amplitude SDK? Discover the top 10 issues and their solutions to ensure smooth analytics integration and performance.

Elevate Your Marketing Insights with Amplitude

Discover how to leverage Amplitude's marketing attribution data to optimize your campaigns and drive better results. Unlock the full potential of your marketing

Why Most A/B Tests Fail, And How to Fix Your Process

Most A/B tests don't fail because the idea was wrong, they fail because the process was. Learn the structural mistakes killing your experiments and how a proper

Why Martech Stacks Fail (and How to Fix Yours Before It’s Too Late)

Learn why most Martech stacks fail, how to run a proper Martech audit, and what steps to take to build a reliable marketing analytics system.

Analytics for Startups: Why It Is Essential and How to Get Started

Discover why analytics is crucial for startups and learn how to get started. Enhance your decision-making and drive growth with data insights.

Growth Analytics Maturity Assessment for Marketing Leaders | Free AI Audit

Evaluate your marketing analytics maturity with a free, AI-powered assessment. Get a personalized roadmap to optimize your tech stack, tracking, and growth stra

Automate Your Analytics Tracking Plan with AI in Minutes — No Coding Needed

Discover how to use AI to automate your analytics tracking plan quickly and effortlessly. Learn how Compass, a no-code AI agent, streamlines event tracking setu

Mastering Subscription Growth: A Comprehensive Guide

How to build an effective subscription-based growth model. Learn how to forecast revenue and enhance user retention with our step-by-step guide.

Adasight Welcomes Simon Jackson as Advisor | Partnership Announcement

Adasight announces a new partnership with Dr. Simon Jackson, a former Meta, Canva, and Booking.com experimentation leader. In his advisory role, Simon will guid

A Deep Dive into Amplitude Experimentation Techniques

Explore essential techniques for running effective experiments with Amplitude. Learn to set goals, create metrics, and optimize your A/B tests.

Unlocking Insights with Amplitude's Data Tables

Discover how to leverage Data Tables in Amplitude for deeper data analysis, trend spotting, and enhanced user insights. Learn practical tips and use cases.

Unlocking the Secrets of Effective Event Tracking

Dive into best practices for event tracking and discover how to enhance your product analytics for better user engagement and conversion rates.

Gain Deeper User Insights with Session Replay

Discover how Amplitude's Session Replay can help you understand user behavior and improve engagement through detailed insights and implementation strategies.

Cohort Analysis: What It Is, How to Use It, and Real-World Examples

Cohort analysis is a statistical tool used to track user behavior over time. We've summarized the key steps you need to start with cohort analysis.

Amplitude Google Ads Integration Guide to Track Conversions (2025)

Master the Amplitude Google Ads integration, track conversions, and filter campaign data in Amplitude with actionable examples.

How Amplitude Generates Device Type and Device Family User Property Values

Amplitude is a powerful analytics tool that helps businesses understand their users better. One of its key features is the ability to capture and analyze variou

What Is Session Replay? A Complete Guide to Understanding User Behavior

Session Replay is an advanced feature that enables developers and product teams to record and visually recreate the web browsing experience of users on their ap

The Link Between Acquisition Campaigns and Product Metrics

Customer acquisition cost is one of the most important metrics of any company, especially those providing B2B services or SaaS products. The goal is to acquire

5 Ways to Use Product Data to Maximize SaaS Revenue

Stop letting sales, CS, and support teams operate blind. Learn how to connect product usage data to customer-facing teams to drive expansion, prevent churn, and

5 Reasons Your Team Ships 10× Faster But Learns at the Same Speed (And How to Fix It)

AI tools let teams ship 10× faster, but learning velocity stayed the same. Here's why you're accelerating into the unknown, and how to close the gap.

7 Analytics Mistakes That Kill Experimentation (And How Growth Teams Fix Them)

7 Analytics Mistakes That Kill Experimentation (And How Growth Teams Fix Them)

OpenAI’s AI Consulting Playbook: From Product to Powerhouse

OpenAI is quietly shifting from pure product to consulting—embedding AI in real workflows. Here’s the playbook driving enterprise adoption.

Amplitude Guides & Surveys: How to Get Actionable User Feedback

Learn how to use Amplitude Guides & Surveys to collect actionable user feedback without survey spam. Includes targeting strategy, question frameworks, and imple

Top Questions About Amplitude Implementation and Tracking

Learn the answers to common questions about Amplitude implementation and Amplitude tracking.

Amplitude vs Google Analytics 4: Which is Better?

Compare Amplitude vs Google Analytics 4 to find the best fit for your business needs. Understand the key differences and make an informed decision with Adasight

Amplitude Vs. Mixpanel - Which Product Analytics Tool is Better?

A comprehensive analysis of Amplitude vs. Mixpanel features and benefits. Explore why Amplitude is the right choice for your product analytics needs.

Amplitude vs Pendo Analytics Comparison Guide

Compare Amplitude vs Pendo analytics to find the best fit for your business. Learn about their features, benefits, and how they can improve your product managem

B2B Startups to A/B Test Product Features

Explore effective strategies to overcome A/B testing challenges in B2B startups. Boost product feature optimization for greater success.

Must-have Integrations with Amplitude Analytics for B2B SaaS Growth

Conducting a Data Audit for Startups: Ensuring Integrity and Actionability

Learn the essentials of conducting a data audit for startups, ensuring data integrity and actionability. Elevate your data strategy today.

Correlation vs. Causation: Understanding the Key Differences + Practical Examples

Discover the critical differences between causation and correlation in data analysis, using practical examples for product analytics.

AI Context & AI Agents in Amplitude: Make Amplitude AI Work

Amplitude AI is moving beyond chat into agents. Learn how AI Context + AI Agents work, why setups fail, and a checklist to get decision-ready analytics.

Unlock the Power of Growthbook with Our Playbook

Discover how to effectively use Growthbook for A/B testing and feature management with our comprehensive Playbook. Start your experimentation journey today!

AI Agents & Amplitude: The Future of Data Workflows

Discover how AI agents are transforming Amplitude from a complex tool into an accessible insights engine. Learn how to automate funnel analysis, retention, and

How to integrate Amplitude and Convert

Making decisions based on user data can be crucial to success in the fast-paced online world.

How to Achieve Amplitude Snowflake Integration

Learn how to integrate Amplitude with Snowflake for easy Snowflake data integration. Follow our step-by-step guide to streamline your analytics workflow.

How to Integrate Live Data in Miro with Amplitude: A Step-by-Step Guide for 2024

Integrate Live Data in Miro with Amplitude using our 2024 step-by-step guide. Learn how to visualize analytics directly in Miro and boost collaboration.

How to Run A/B Tests in Amplitude | Free Experimentation Playbook by Adasight

Learn how to run A/B tests in Amplitude with this free experimentation playbook from Adasight. Step-by-step guidance for product managers, marketers, and analys

How to Set SMART Goals That Propel to Success

Learn how to set SMART goals that drive you towards success. Get started with our guide and free template to achieve your objectives effectively.

How to Integrate Amplitude with React Native: SDK Troubleshooting

A step-by-step guide to integrating Amplitude with React Native, tracking key user events, and troubleshooting common SDK issues.

Complete Guide to Amplitude Slack Integration

Learn Amplitude Slack integration with our step-by-step guide. Improve your team's workflow by connecting Amplitude's analytics with Slack for real-time updates

Introducing Amplitude AI Agents: The Next Leap in Data-Driven Product Growth

Introducing Amplitude AI Agents: The Next Leap in Data-Driven Product Growth

Making Analytics Work for Everyone: Lessons from Amplitude Guides & Surveys

Stop getting generic answers from Amplitude. Learn how to use Guides & Surveys to collect qualitative feedback at the exact moment users take action, turning be

Making Analytics Work for Everyone: Lessons from Amplitude Pathfinders

Making Analytics Work for Everyone: Lessons from Amplitude Pathfinders

Mastering Custom Channel Grouping in Amplitude: Examples + Video Tutorial

Learn how to use Custom Channel Grouping in Amplitude to tailor your marketing analysis. Explore strategies for defining channels and set groupings strategicall

A Practical SaaS Reporting Guide for Startups: 30 KPIs + Tools

Effective SaaS reporting must provide a holistic view of your SaaS performance, financials, and growth. It involves analyzing key metrics and cohorts.

The 8-Step A/B Testing Framework for Reliable Experiments

Stop running inconclusive A/B tests. Follow this 8-step framework to design reliable experiments: from hypothesis writing to sample size calculation to result a

Top 10 Best Product Analytics Tools

Find the best product analytics tools in our comprehensive review. Compare features, benefits, and suitability to choose the right tool for your business.

30 Digital Marketing Attribution Tools & Software for 2025 (Pros & Cons)

Discover the top 30 marketing attribution software tools for 2025. Explore the pros, cons, and pricing to select the best to optimize your marketing strategies

How to Track Marketing Channels and Campaigns Effectively in Amplitude Analytics

A comprehensive guide to effectively tracking your marketing channels and campaigns with Amplitude Analytics. Learn about Amplitude's key features you can lever

Data Attribution in Amplitude: Common Issues, Solutions & Use Cases

Struggling with data attribution in Amplitude? Learn how to fix common issues, understand key concepts, and get a sense of relevant use cases for analysis.

The DAU/MAU Ratio Key Metrics

Unlock the secrets of the DAU/MAU ratio to assess user engagement. Learn why it's a key metric for understanding and improving your app's performance.

What Your Amplitude Dashboards Are Missing: The "Why" Behind User Behavior

Your Amplitude dashboards show what users do but not why they do it. Learn how to use Guides & Surveys to capture the missing context and turn data into decisio

Amplitude AI Context: How to Get Smarter, Custom AI Insights

Stop getting generic answers from Amplitude. Learn how to use AI Context to feed your business goals, OKRs, and unique data definitions directly into the AI for

10 Amplitude Configuration Mistakes

Avoid common pitfalls in Amplitude configuration with our guide on the top 10 mistakes. Ensure accurate analytics for better decision-making.