Experimentation Project
CRO Programme
A structured conversion rate optimization programme — from diagnosis to continuous experimentation.
Talk to Our Team// Who This Is For
Is this right for you?
- Want to systematically increase conversion rate across your funnel
- Need to improve user clarity and trust across PDPs, PLPs, cart, and checkout
- Looking to increase ROI on paid traffic through better on-site performance
- Want to reduce friction based on data and UX insights, not guesswork
// Scope of Work
What we deliver
Setup Phase (4–6 weeks, one-time)
- Analytics review and conversion baseline
- KPI baseline definition
- UX audit across key conversion pages
- Experimentation roadmap with 5–10 hypotheses
- First experiment prepared and ready to launch
Ongoing Programme
Standard tier:
- 1–2 experiments per month
- 2 design variants per experiment
- Weekly CRO insights
Extended tier:
- Larger, more complex experiments
- Copywriting support
- Premium UX design
// Roadmap
How we get there
Weeks 1–2 — Kickoff & Analytics Review
- Analytics review and conversion baseline
- UX audit begins across key pages
- KPI definition and alignment
Weeks 3–4 — UX Audit & Backlog
- UX audit delivery with findings
- Hypothesis backlog creation and scoring
- Experiment prioritization
Weeks 4–6 — First Experiment
- First experiment designed and prepared
- Design variants created
- Launch readiness confirmed
Month-over-Month — Ongoing Programme
- Continuous experimentation cycle
- Weekly CRO insights delivered
- Backlog maintained and reprioritized
// Project Outcomes
What you walk away with
- Reliable experimentation programme running month-over-month
- Prioritized hypothesis backlog based on data and UX insights
- UX-informed design variants for every experiment
- Weekly CRO insights keeping your team informed
- Continuous conversion improvement driven by real evidence
// Team & Collaboration
Who you work with
Growth Consultant — Programme Lead
UX/UI Researcher & Designer — Audit and design variants
Data Analyst — Analytics and measurement
- Weekly CRO standup
- Dedicated Slack channel
- Design review sessions
// Get Started
Ready to get started?
Let's talk about how we can help your team move forward with confidence.
Talk to Our Team