Experimentation Workshop
Conversion Hypothesis Workshop
Break the internal deadlock on what to test next.
Talk to Our Team// Who This Is For
Is this right for you?
- Experimentation programme stalled with no clarity on priorities
- New growth team establishing a testing culture from scratch
- Internal disagreement on what to test — need an external expert to challenge hypotheses
- Want a structured framework for evaluating and prioritizing experiments
// Scope of Work
What we deliver
1–2 day facilitated working session.
Outputs:
- Scored experiment backlog using ICE framework (Impact, Confidence, Ease)
- 90-day testing calendar with clear sequencing
- Shared vocabulary for evaluating experiment results
- Session recordings and fully documented outputs
Pre-session async preparation included to maximize workshop time.
// Roadmap
How we get there
Pre-Session — Async Prep
- Background materials and data review
- Stakeholder input collection
- Workshop agenda finalization
Day 1 — Hypothesis Development & Scoring
- Hypothesis generation from data and stakeholder insights
- ICE scoring workshop
- Backlog prioritization
Day 2 (optional) — Calendar & Alignment
- 90-day testing calendar build
- Team alignment session
- Decision framework documentation
// Project Outcomes
What you walk away with
- Scored and prioritized experiment backlog your team can execute immediately
- 90-day testing calendar with clear sequencing and dependencies
- Shared decision framework for evaluating experiment quality
- Team aligned on what a good hypothesis looks like
- Momentum restored — next experiment defined and ready to go
// Team & Collaboration
Who you work with
Zain Arif — Experimentation Lead (Facilitator)
- Pre-work brief and preparation
- Facilitated workshop sessions (1–2 days)
- Fully documented outputs delivered post-session
// Get Started
Ready to get started?
Let's talk about how we can help your team move forward with confidence.
Talk to Our Team