The Challenge
Wickey had a partial tracking setup where GA4 events were being sent into Amplitude, creating inconsistent data and limited user behavior visibility with no defined funnels or KPIs.
The Solution
Adasight defined KPIs, mapped user journeys, created a comprehensive Amplitude tracking plan, guided implementation, validated events, and set up experimentation capabilities.
Key Results
- Unified and reliable data with native Amplitude events
- Actionable funnel visibility across key conversion points
- Experimentation-ready infrastructure for A/B testing
- Faster insights through custom dashboards
The Challenge
Wickey, an e-commerce company, operated with a partial tracking configuration where GA4 events fed into Amplitude, undermining data consistency and user behavior insights. Disconnected data sources produced duplicate or inaccurate events. The organization lacked clearly defined funnels or KPIs measuring e-commerce performance across discovery-to-purchase stages, and experimentation structure within Amplitude was absent, preventing confident A/B testing.
What We Did
Adasight delivered a comprehensive implementation:
- KPI definition and funnel mapping aligned with business goals across the full e-commerce journey
- Tailored Amplitude tracking plan with detailed event specifications and properties
- Implementation guidance to the development team ensuring proper event tracking and business logic alignment
- Thorough validation confirming Amplitude events flowed correctly while GA4 data was decoupled
- Initial dashboards for KPI monitoring and actionable insight identification
- Experimentation enablement session equipping teams with Amplitude Experiment knowledge
The Results
The engagement delivered unified, reliable data through native Amplitude tracking ensuring consistency and accuracy. Clear funnel visibility emerged across key conversion points. Marketing and product teams gained experimentation capability to run controlled A/B tests. Dashboards surfaced KPIs supporting cross-team decision-making, enabling faster, data-driven choices.
Amplitude Web Experimentation is looking very promising for our CRO needs at Wickey. Adasight has been a great partner in getting us up to speed on both analytics and experimentation.
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