The Challenge

Sift faced three primary obstacles holding back their growth. Disconnected analytics tools lacked reliability, leading to distrust in available data. The team was overwhelmed with data but had no way to extract actionable insights. And growth was hindered by intuition-driven decision-making rather than evidence-based strategies.

What We Did

Adasight implemented a six-phase approach:

1. Assessment — Evaluated the existing analytics stack and identified key pain points
2. Amplitude Deployment — Set up Amplitude with integrated data sources to create a single source of truth
3. Data Simplification — Built custom dashboards focused on activation, retention, and feature engagement metrics
4. Pattern Analysis — Analyzed user patterns to identify specific optimization opportunities
5. Training — Conducted sessions to build internal data literacy across the team
6. Ongoing Support — Provided strategic guidance to sustain momentum

The Results

Sift achieved a measurable lift in user activation following onboarding improvements identified through the new analytics setup. The team identified retention-driving features that informed product prioritization decisions. Most importantly, the organization transitioned to a data-driven culture where decisions were made with confidence based on evidence rather than intuition.