The Challenge

Notarize, a digital notarization platform, encountered three primary obstacles. Fragmented data pipelines created inconsistencies across GA4, advertising platforms, and Klaviyo. The absence of structured experimentation prevented progress on user engagement and conversion optimization. And teams lacked transparency into growth metrics with unclear role alignment.

What We Did

Adasight implemented a three-part approach:

Data Governance: Coordinated with developers to construct a robust data pipeline integrating Segment, GA4, ad platforms, and Klaviyo, ensuring consistent tracking across all touchpoints.

Experimentation: Conducted UX/UI assessments with heatmap analysis and configured A/B tests using LaunchDarkly to systematically test and validate improvements.

Growth Model and Dashboard: Developed multiple scenario models and built real-time tracking dashboards to monitor progress.

The Results

Experiment 1 — Landing Page Alignment: Testing the hypothesis that tailored landing pages matching ad messaging would increase conversions, an A/B test compared the default generic page against three ad-specific variants. Two of three new pages outperformed the control, increasing CTA clicks by 5-10% and document uploads by 10%.

Experiment 2 — Making Requirements Visible: Heatmap analysis revealed users rarely interacted with hidden requirement lists. A multivariate test compared the control (hidden requirements) against two variants with visible requirements. Results: Control had a 27.33% session-to-user conversion rate versus Variant 1 at 30.24% (+10.64%) and Variant 2 at 29.9% (+9.4%).

Overall, Notarize achieved a 15% revenue increase within 9 months and a 10-15% improvement in clickthrough and conversion rates across experiments.