The Challenge
MightyScout lacked formal product analytics, preventing the team from answering critical questions about user navigation, onboarding correlation with activation, trial drop-offs, and feature utilization.
The Solution
Adasight designed and implemented a comprehensive analytics foundation with a KPI framework across five growth levers, full user journey mapping, and a detailed PostHog tracking plan with 30+ events.
Key Results
- Defined KPI framework across full lifecycle
- Mapped and validated 30+ events across landing pages, signup funnels, and in-app features
- Created dashboards surfacing conversion, onboarding, and retention insights
- Enabled trial-to-paid conversion tracking
- Delivered scalable analytics foundation for continued experimentation
The Challenge
MightyScout, an influencer lookup, insights, and contact management platform, operated without formal product analytics. Leadership couldn’t confidently answer how users navigated from landing pages to signups, which onboarding actions correlated with activation or monetization, where trial experience drop-offs occurred, or which features drove the most value. They needed a structured KPI framework tied to user behavior, comprehensive funnel tracking, actionable dashboards, and a PostHog configuration supporting experimentation scaling.
What We Did
Initial work focused on aligning stakeholders on critical metrics and lifecycle KPIs across five growth levers: acquisition, activation, monetization, engagement, and churn.
The team then mapped the complete user journey from demo requests through trial experiences to in-app feature usage. A detailed PostHog tracking plan defined key events, properties, and traits for meaningful interactions, which was implemented and validated for accuracy.
Adasight partnered closely with MightyScout to define specific product and growth questions the dashboards should answer, then built PostHog dashboards displaying conversion funnels, feature usage depth by persona, onboarding drop-off trends, and churn risk indicators.
The Results
MightyScout gained a defined KPI framework spanning the complete lifecycle, with 30+ events mapped and validated across all touchpoints. Dashboards surfaced actionable conversion, onboarding, and retention insights. Trial-to-paid conversion tracking was enabled with optimization opportunities identified, and the team received a scalable analytics foundation supporting future experimentation and growth initiatives.
Before, we had to figure out analytics setup ourselves...They managed the project fully and helped implement our core analytics framework. Now we can quickly improve key areas instead of flying blind.
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