The Challenge

Seatfrog, a travel-tech platform that lets passengers bid on premium seat upgrades, had invested in Amplitude but wasn’t actively using it for insights. Their analytics infrastructure was dormant and not driving decision-making. With separate iOS and Android projects creating cross-platform complexity, the team had no understanding of user engagement patterns or lifecycle dynamics, lacked structured behavioral segmentation, and had multiple critical business questions that remained unanswered.

What We Did

Adasight executed a focused two-sprint engagement with Seatfrog’s product team.

Sprint 1 focused on deep product discovery mapping, exploratory data analysis, dashboard development with documented insights, platform comparison analysis between iOS and Android, and collaborative team sessions to align on priorities.

Sprint 2 delivered a targeted business question framework, decision-oriented dashboards addressing specific business needs, behavioral segmentation analysis, comprehensive documentation, and knowledge transfer to enable the team to conduct independent analysis going forward.

The Results

Within four weeks, Seatfrog had reactivated their dormant Amplitude implementation and transformed it into an active decision-making tool. The team gained behavioral clarity across platforms, self-service analytics capability, a reusable and expandable framework, and faster decision-making confidence backed by documented data insights and ongoing monitoring capabilities.