The Challenge
Tradezella lacked visibility into onboarding friction points and effective marketing channels, with no in-product behavior tracking, no understanding of retention drivers, and uncertainty about feature priorities for launch.
The Solution
Adasight mapped user journeys, evaluated analytics tools, developed a tracking plan focused on key funnels and activation events, and collaborated with the development team to implement tracking in Amplitude.
Key Results
- Successful Amplitude setup providing previously unavailable user insights
- Product analytics measuring activation, retention, and feature engagement
- Improved onboarding visibility identifying friction points and high-converting channels
- Enabled paid campaign optimization identifying high-engagement channels
- Confident public launch with data-driven user roadmap
The Challenge
Tradezella, a fintech platform for traders, lacked visibility into onboarding friction points and effective marketing channels. No in-product behavior tracking existed, meaning decisions relied on intuition. The team had no understanding of user retention drivers or what characterized long-term users, faced uncertainty about onboarding flows and feature priorities for their upcoming public launch, and couldn’t identify which channels attracted high-engagement users for paid campaigns.
What We Did
Planning: Adasight mapped user journeys, discussed value delivery with leadership, product, and growth teams, evaluated analytics tools, and developed a comprehensive tracking plan focused on key funnels and activation events.
Execution: Collaborated directly with the development team to implement tracking in Amplitude, then created dashboards and reports addressing onboarding and growth metrics to surface the insights the team needed.
The Results
Tradezella gained a successful Amplitude setup providing user insights that were previously unavailable. Product analytics now measured activation, retention, and feature engagement. Onboarding visibility was dramatically improved, identifying friction points and high-converting channels. Paid campaign optimization was enabled by identifying which channels attracted the most engaged users. Most importantly, Tradezella was able to confidently execute their public launch with a user-driven roadmap backed by real data.
Working with Adasight has been a game-changer for Tradezella. They helped us set up the right analytics tools and strategies, transforming our approach from mere traffic generation to attracting high-value users.
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