The Challenge

Output’s Lifecycle team operated strategic programs across customer journey phases including lead generation, activation, and winback, but lacked centralized visibility into how these phases were performing. They couldn’t diagnose impacts on retention and conversion metrics, understand whether programs effectively shifted behavior, or identify when other initiatives inadvertently affected lifecycle performance. Their Amplitude instance was fragmented with data scattered across Looker and Braze, limiting cross-functional decision-making.

What We Did

Adasight took a structured approach to delivering lifecycle visibility:

1. Scoped dashboard needs from Output’s brief, identifying the key questions each lifecycle phase needed to answer
2. Audited data availability across Amplitude and Looker to determine what could be surfaced immediately
3. Built dashboards prioritizing Amplitude for easy exploration and self-service analysis
4. Refined dashboards through iterative client feedback cycles
5. Validated data accuracy across platforms to ensure consistency
6. Integrated Braze with Amplitude to surface email-driven metrics alongside product behavior

The Results

The engagement delivered 100+ charts across 12+ dashboards with a unified reporting structure tied to every funnel stage: lead generation, abandoned cart, activation, retention, churn, winback, and cross-sell. Real-time Braze-Amplitude integration provided visibility into email campaign impact. The team could now identify program-level wins and blockers via weekly phase-level metrics, with a solid foundation for ongoing experimentation and executive reporting.